When you enter the digital marketing galaxy, you must be familiar with the social media family. Each and every social media plays a role in keeping one step ahead of your rivals.
To survive in the tough competition, you have to grab each and every opportunity that comes in your way and utilize every platform that takes you to a million people.
Facebook, Instagram, LinkedIn, Twitter and Pinterest. That’s all?
Like any other marketer, are you neglecting Google+?
You might be thinking that it is not so helpful. But it is purely your misperception. Don’t forget the fact that Google+ is a child of Google and considers it while ranking the links on the SERP.
Don’t you believe me?
This is what happens with Google+. This may not show bigger statistical figures, but definitely an impact on your SEO ranking.
I think I don’t need to tell you the results of good SEO ranking in online marketing.
Remember, you can’t leave any chance to step ahead of your rivals.
Here are some of the best practices to follow on Google+:
1. Frequency of Publishing- Once Every Three Days
Like any other social network, you have to be active on Google+. You need not posting everyday, but at least once in every three days.
Prepare fresh content. Get ideas from others, but don’t copy them. This will lead to spam on your page. Post the content that gives more value to your audiences.
The more active you are, the more engagement your posts get and the more importance your profile attains.
This is enough to boost up your SEO ranking.
2. Use a Local Phone Number
Google+ is different from other social networks. The distinguishing factor is, it involves in local search marketing. So when you list your business with the google community, your business will be shown on the results page when someone searches for your niche. Obviously, your number will also be shown.
If you use a common 1800 series number, people may not show interest in calling you up. The reason, they may think it is a non-local number.
As you are reaching the local customers, it is well recommended to use a local phone number in your google+ profile.
3. Mention the Opening Hours of Your Business
When I search for a service or product, google will show all the local businesses available. Especially, businesses opened at that particular point of time.
If you forget to mention the opening hours of your business on your google+ profile, your page won’t be shown on the results page even your store shutters opened.
So keep in mind to mention the opening hours of your business on your google+ page.
4. Use Keywords in Your Tagline
To improve the visibility of your business page on google, keep keywords in your tagline. This tagline appears below the profile pic of your google+ profile.
To know the keywords that work well for your local business, you can make a search on Google Keyword Planner.
5. Use Collection and Community Features on Google+
The best features of Google+ – Communities and Collections. You can use them to the fullest. But you need to be active on others’ communities. Thus you can get ideas on managing them successfully.
The key here is, cool content. Anywhere on the internet, people values quality content only. Even you curate the content, it should be of some purpose.
A Collection with quality content never fails.
What matters here is, creativity and smart work. Create exciting content and share it on your page. Target right people and participate in right conversations. This brings you into the limelight and google brings your business page to the top of the SERP.
Please share your ideas below in the comment box and help us helping others.