A few years back, it was like if google plus has become quite less of any social networking site like Facebook, then it would be the wastage of precious time building when they somehow appear at the top of the search results. The sad thing is this is how everyone sees the google plus is. Most organizations view Google plus like this. Many ways are there through which we can use Google+ for marketing purposes.
A History Behind Google Plus:
Before entering into the actual perception, let’s get some ideas regarding Google’s social platform. Google+ came in June of 2011 which is probably 5 years after Facebook became a huge network beyond the use of just college students. Google+ had 25 million of users whereas Facebook had 250 million of users at that instant. By January 2012, Google+ has opened to everyone and it didn’t need any kind of invitation too.
After that eventually, Google started its services as “Social Media Platform”. After that, it was described as the extension of Google services. This makes Google distinctive from other social sites. So let’s know what is the reason behind it which gives Google+ such a bad rap.
Why it gets negative perception?
Officially Google+ has around 2.2 billion users. If we will compare this with other social sites then we can see that Google+ has users which are more than any other social network. This is the first thing from where negative perception starts. Billions of users are having their individual and own accounts and these accounts only exist because every Gmail account get connected to the corresponding Google account. Among 2.2 billion users, only 5 million users interact with each other. But still, Google+ can’t be get ignored in your digital marketing strategy. We are here to make this known to you.
Why Google+ can’t be ignored?
#1. Google is not a social network:
The main and most common problem is Google+ has the common attempt to utilize the same strategies that the users can use them for their social network. From that, it has cleared that Google+ is not meant to be another social network. So companies can treat this in their own way. At a time more users can view the content posted on Google+ compared to the other sites. The best way to use Google+ is to use it as the bridge between Google+ network and other networks. For this reason, only, you can be able to get connected with other networks easily.
#2. Google+ is placed at the top of Google search result:
Google itself decide what to choose for the top search result. They decide among themselves that what should place at the top. It is very important to decide that. When you are searching for a most demanding topic, then you don’t need to write in full sentence. You can see that when you will start writing in the search bar, automatically you will get the topics related to that. So if you are using G+, then you don’t need to think much regarding the same. So it will be beneficial for you.
#3. Google+ is an extension of Gmail:
Actually now everyone is using Gmail for their personal uses. The best part about this is, it provides you free email services. 75 percent of total users open their Gmail account on mobile phones using mobile accounts. Mainly businessmen can’t ignore that as they will get numbers from mobile accounts and these numbers can’t be ignored. Having a strong Google+ account means you are getting connected to the mail id. Great contents put their best efforts to get more traffic in their account.
In the world of digital marketing, all it comes to the things which are related to the digital world. It makes easy for the customers to find them easily and to optimize the strategies in a better and defined way. So from this, you can get the idea that Google+ is something that you can’t ignore.