Are you a B2B marketer? Have you considered Google Plus while formulating your B2B marketing strategy?
With present day lives becoming most fast-forward, the marketing scenario expanded its area from just traditional advertising and sales and this is what marked the rise of social media as well as B2B marketing. All these changes have lead to beginning of a new phase where, reaching out to people across the globe, creating an awareness of your brand and drive successful engagements have become more important.
Nowadays every business is trying to render a human touch to their marketing activities. Yet when it’s about building meaningful relationships with customers these businesses heavily rely upon social platforms. And here is when Google Plus come into play.
Launched in the year 2011, Google Plus had a rocky start in its initial phase. However, with the passage of time, it evolved at a larger scale. And at present consists of almost 500 million active users, earning the title of the 2nd largest social media network.
Although it has successively gained a unique spot as an active social media website. There are many marketers who still haven’t utilized the full potential of this amazing social platform. So in this post, you will be getting a detailed explanation of Google Plus usage for B2B marketing.
3 Ways Google Plus Supports B2B Marketing Ventures:
#1st Way: Google Plus Encourages Engagements
Driving engagements have always been an indispensable way to boost B2B marketing. And when it comes to interacting with the mass, no other way is better than opting for social media.
Thus Google Plus serves the exact purpose not only facilitating the interaction processes but also helping you to share more people compassionate about topics relevant to your business niche. And just not this it offers you various convenient ways to do so.
- Google Plus Communities:
The Google Plus Communities are similar to that of Facebook groups where people sharing similar interests discuss and share relevant topics. The primary reason for you to be in such groups is to listen to what others are saying. So speak relevantly and share important facts as this will give people the idea about your expertise in a particular field.
- Google Plus Circles:
Google Plus Circles offers you with the opportunity to constantly share as well as search valuable contents. It accurately optimizes your targeted sharing abilities and enhances your engagement possibilities, ultimately modifying your engagement rates.
As far as Google Plus Hangouts is concerned, it is undeniably one of the best features. Since it facilitates video conferencing with 10 peoples at a time. And you can also save such webinar sessions and share it later.
All these are certainly the best features that are bound to enhance your B2B marketing approaches.
#2nd Way: It Serves As An Integration Of Various Other Google Applications
Google Plus can easily offer your B2B marketing strategy an edge over the others by permitting the usage of various Google applications like Maps, Places etc. It also allows the integration of the business profile pages which definitely adds more to your B2B marketing ventures.
In 2012 Google combined its local place listings with Google Plus thus you can now easily connect the Google Map listings to your Google Plus business profile. Such actions of Google clearly depict that Google Plus have been slowly transformed into a place where people can look for businesses, slowly and steadily evolving as the epicenter for local as well as global businesses.
#3rd Way: Google Plus Can Favor The SEO Results Of Your B2B Marketing Activities
Social signals have always generated a greater influence on Google’s way of positioning SERP’s. Without any hesitation, Google indexes the marketing activities that are being conducted on popular social media sites like Twitter, Facebook, LinkedIn. Yet the story of Google Plus seems to be somewhat special as compared to those.
So don’t be surprised when you search for a certain keyword and the results that appear shows some of the contents of your Google Plus Connections. Thus Google Plus can be tremendously influential for the SEO activities of your B2B marketing speculation.
As promised we discussed certain ways How Google Plus can influence your B2B marketing strategy. So no matter what you type of business you are dealing in Google Plus can assure that your B2B marketing is always on the right path. Did the post seem beneficial? Share the measures you adopted in order to escalate your Google Plus marketing.